Marco de Comunicación wins five Global Mercury Awards

Marco de Comunicación is the first and only Spanish agency to obtain this award

Madrid, Barcelona, March 30th, 2009.

Marco de Comunicación, the most awarded Spanish PR agency for the fourth consecutive year, has won five Global Mercury Excellence Awards 2009 with the PR campaigns for Tourism of Madeira, The Body Shop, Disney Store, Disney Channel and eBay.

The campaign entitled "Body. Mind. Madeira. See It", which last year was awarded 2 Golden and 2 Bronze Mercury Awards, repeats its success with the recognition of a new Golden Mercury Award. The PR campaign, which focused mainly on press trips to Madeira, drew over 200 media appearances, including 94 features on television for a total of more than 12 hours, thus reaching a total audience of over 220 million contacts. The real advertising value in media coverage is 7.1 million Euros. The campaign’s ROI is superior to 5,000% while the number of Spanish tourists who visited Madeira increased by 68% after 37% increase over the previous year.

The campaign "Nature's Way to Beautiful" for The Body Shop has been awarded with a Silver Mercury Award in the category "Special events: Press Conference". In just one month 155 press cuttings were obtained including magazines, newspapers, televisions and radios. A total of 48 media covered the double press conference, resulting in more than 130 million contacts and a real advertising value of 3,221,076 Euros.

The media event "It Wouldn’t be Christmas Otherwise" for Disney Store has been awarded a Silver Mercury Award in the category "Teens and Tweens". In just one month, the campaign achieved more than 87 media appearances, 7 and 5 interviews on TV and radio respectively. The campaign reached an audience of more than 55 million contacts and obtained a real advertising value of 7,337,391 Euros.

The Street Marketing action entitled "Crisis? Laughter It Off" for LoQUo (which belongs to eBay), was awarded a Bronze Mercury Award, reaching coverage in 63 media appearances, including 13 features on television and 9 on radio. The Laughter Therapy event brought together hundreds of LoQUo users in Madrid to make fun of the crisis, obtaining news bulletin features in international television in Argentina, Slovenia and The Netherlands, among others. With this event Street Marketing reached a total audience of over 49 million.

Didier Lagae, CEO of Marco de Comunicación is pleased with the international recognition of the work quality fulfilled by the agency: "It is an honor for us to have received these recognitions for the second consecutive year. The Mercury Awards is the first international appointment relevant to our industry and these five awards put us in great position to repeat as the most awarded independent Spanish agency for the fifth consecutive year."

The Mercury Excellence Awards represent the international recognition of the most successful public relations campaigns and enhance the brightest industry professionals worldwide. On the call this year, the Excellence Awards have received over 970 entries from 23 countries including the West Indies, Australia, Austria, Canada, Denmark, Spain, France, Germany, Hong Kong, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Republic of China, Poland, Portugal, Russia, Switzerland, Turkey, UK and USA. Reni L. Witt, President and Founder of the Mercury Awards highlights: "The merit of achieving a Mercury Award is a significant recognition of the distinction –a distinction of which one has to be proud of-. It is a privilege to be part of the firms regarded internationally as the best in what is a exemplary practice of communication".
 

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About Marco de Comunicación
Marco de Comunicación is the most awarded Spanish PR agency for the fourth consecutive year. With a team of over 40 consultants, Marco de Comunicación has wholly owned offices in Madrid, Barcelona and Miami. Furthermore MdC has affiliate offices in over 40 markets through the ECCO network.
Marco de Comunicación is a full service agency specialized in creating news and creating brands and is lead by Didier Lagae, former Deputy General Manager at Edelman Spain, Division Director at Weber Shandwick Spain, Corporate Communications Manager EMEA at Levi’s and Global  Communications Director at The Body Shop

For more information please contact
Didier Lagae, Founder and Managing Partner of Marco de Comunicación
(+34) 93 635 05 00 – Barcelona
(+34) 91 458 54 90 - Madrid
didier@marcodecomunicacion.com