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Simple and clear answers
29-07-2009
“Simple and clear answers”
Energiespektrum (business magazine for energy sector), February 2009
Dr. Thorsten Hofmann, managing director of PRGS, highlights in this interview the essentials of successful crisis communication strategies.
Dr. Hofmann points out that the energy sector suffers from a heavy image problem, which can lead to economic damage. Therefore communications strategies must respond to consumer needs and provide them with simple and clear answers.
The expert also emphasizes that the most serious mistakes in the management of crisis situations are related to bad communication. Responding too slow in case of a crisis can have grave consequences. Installing an early warning system enables firms to identify potential risks at an early stage and leaves the sovereignty of interpretation with the firm, not the media.
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