Core of crisis communication

“Core of crisis communication”
by Dr. Thorsten Hofmann
Pressesprecher, February 2009

Everyone who wants to deal successfully with crisis situations, should be well prepared. The core part of such a prevention strategy is a crisis manual. It provides essential rules (policies) and practical support instruments concerning the organization in case of a crisis (e.g. list of all possible contact persons, flow charts, check lists, emergency plans). The manual should be updated on a regular basis, at least once per quarter. Essential part of the manual is the crisis profile, containing all potentials risks in the firm´s environment. In a second step these risks should be analyzed and evaluated in order to develop recommendations. Nevertheless it is very hard to act perfectly in a crisis situation. Continuous preparation therefore is a must.
 

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