ECCO Network awarded with two titles ‘Agency of the Year’ and three European Excellence awards
London, 16th February – ECCO, one of the leading networks of independently owned and operated PR and marketing communications consultancies, has won three European Excellence awards.
The European Excellence Awards honour the outstanding performance of European PR campaigns in a wide variety of categories. The gala ceremony, which took place on December 8th in Prague honours the winners chosen by an expert jury from 500 entries from all over Europe.
Marco de Comunicación (MdC), the most awarded Spanish PR agency for the 6th consecutive year won the European Excellence Award in the category relaunch with their campaign for Artiach (Panrico Group) :
“Return to Tradition”, the public relations campaign developed by Marco de Comunicación for Artiach won an award in the Product Relaunch category. The judges have evaluated Marco de Comunicación´s exceptional work of introducing the new Artinata Artiach cookies, reinforcing the brand´s values, and creating a new tie with consumers while at the same time achieving a 22% increase in sales.
The campaign was based on a 360º strategy that combined offline and online actions, including the realization of two roadshows in Bilbao and Madrid coinciding with the anniversary of Gran Vía.
Wellcom: received two awards successively: the European Excellence Award in the category “France” and the “Grand prix Stratégies des Relations Publiques” in the category “Consumer Service “. These awards were both delivered for the campaign “LetsBuyIt” : “The (second) best job in the world”. This campaign has greatly increased the visibility and traffic of the website.
Bex Communicatie won the European Excellence Award in the category of Change Communications for their campaign for KPN. Bex* challenged managers to translate and communicate the strategy as an exciting story. The programme results have been remarkable, both in terms of employee engagement with, and understanding of, the strategy – employee involvement increased by eight per cent. The project is one of the first examples of the lasting impact of storytelling in communicating a corporate vision and strategy whilst stimulating employee engagement and building staff commitment.
Noud Bex, CEO of Bex*, is proud to win this award: “It is the first time we have participated in this competition. We were delighted that two out of three cases were nominated. We are very proud to win this award, especially because the competition in this category was strong. We are grateful for KPN’s belief in the power of corporate storytelling, we never could have won this award without them.”
ECCO is a network of independently owned and operated PR and marketing communications consultancies located in over 40 countries around the world and headquartered in London. ECCO member agencies are successful in their own right and are owner-managed by senior people with big agency/big client experience. ECCO’s clients range from fast growing businesses such as Regus, MEGA and Interface FLOR to long established global brands like Xerox, Sony, Conoco Jet Nordics and UPS Logistics Group.
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For media enquiries, please contact:
Didier Lagae
Managing Partner
Marco de Comunicación – ECCO Spain
(0034) 93 635 05 00 / (0034) 91 458 54 90
didier@marcodecomunicacion.com
Thierry Wellhoff
CEO
Wellcom – ECCO France
(00 33 1 46 34 60 60)
TW@wellcom.fr
Hans Wagner
Director
Bex Communicatie – ECCO the Netherlands
(00 31 40 294 52 52)
Hwagner@bexcommunicatie.nl
Sara Render
Chairman
ECCO International Public Relations
+44 (0) 207 592 3100
SR@kinrossrender.com