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ECCO Spain | Canela PR : Putting Barcelona Startup Week on the map


After the success of the first edition, Barcelona StartupWeek wanted to go one step further with it’s communication and build a greater awareness amongst the general public and the entrepreneurial community about the event. Canela managed the media outreach as well as onsite press office and interviews during the event.

The results

  • Canela created a content calendar aimed at creating the maximum excitement prior, during and post the event. The strategy was effective and journalists followed the BCN Startup Week story from beginning to end.
  • The official opening presentation was attended by major news agencies in the country, print media nationwide, radios such as RNE and several local TV stations as 8TV or BTV.
  • Over 80 pieces of coverage were achieved in general and entrepreneur press.


ECCO International Public Relations Ltd.
The Courtyard Studio
18 Marshall Street
T: + 44 20 3327 4057