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ECCO Spain | Canela PR : Spain becomes #Vintaddicted


A 360º PR campaign that included media relations, bloggers outreach, media tours and an event for top sellers in Madrid: all in one month., the pre-loved clothes platform wanted a short term, high impact campaign to generate leads, achieve brand awareness through media coverage and increase the number of items sold in their platform. Canela PR rose to the challenge and delivered the following results in just four weeks:

6 collaborations with some of the most influential IT girl bloggers in Spain : A Trendy Life, El Blog de Silvia, Style in Lima, La Petite Yoli, Tutti Márquez y María Bernard, which generated a total of 34.000 followers’ interactions.
35 media impacts including coverage in Expansión, La Vanguardia, El Economista and Telecinco.
3 reader’s competitions with Telva, Yo Dona and Grazia.
2 editorial visits to leading media outlets which gave us access to the following magazines Mia, Cosmopolitan, Marie Claire and Chance.
1 event for Vinted’s users with 20 attendees.


ECCO International Public Relations Ltd.
The Courtyard Studio
18 Marshall Street
T: + 44 20 3327 4057