Resources

DOWNLOAD USEFUL RESOURCES

The following books, blogs, websites et al have helped enormously in the writing of this Social Media Guide.

BACKGROUND READING

 

PRINT

Online Public Relations by David Phillips and Philip Young, published by Kogan Page (PR in Practice Series, Chartered Institute of Public Relations)

SEO Bible by Jeri Ledford and Micah Baldwin, published by Wiley Publishing Inc.

Web Site Usability: A Designer’s Guide by Jared Spool, Tara Scanlon, Carolyn Snyder, Terri DeAngelo, published by User Interface Engineering (1997)


ONLINE

articles on social media in B2B marketing: www.b2bm.biz/features/?groupId=30243

easy to understand guide to using Twitter in business: http://business.twitter.com/twitter101

interesting blog on social media in business: www.chrisbrogan.com

helpful resources including a beginner’s guide to social media Campaign Execution: www.contentandmotion.co.uk/category/resources/

useful whitepapers for PRs including online PR in action: www.dwpub.com

community with blog and reports on digital marketing: www.econsultancy.com

list of media outlets and journalists on Twitter (subscribed): www.featuresexec.com/publications/list_twitter.php

interesting blog on usability in social media – and beyond: www.foviance.com

read about the latest social media trends: www.freshnetworks.com/learn/latest-news-social-media

useful resources on social media and marketing including reports and studies on the Twittersphere: www.hubspot.com

useful e-books on subjects such as brands in networks: www.icrossing.com/research/

guide for using Twitter in PR and useful reports: www.immediatefuture.co.uk

insight into social media and has a white paper on its usability for marketers: www.nixonmcinnes.co.uk

discussion on the different ways of tracking social media campaigns and activity: www.measurementcamp.wikidot.com

step-by-step guide to adding RSS feeds to Facebook: www.slideshare.net/LakestarMedia/lakestar-media-how-to-add-rss-feed-to-facebook-page

Manifesto for integrating social media into marketing: www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-Solis

good articles on microblogging and social bookmarking: www.socialmediaonline.com

case studies on using social media in marketing: www.social-media-optimization.com/category/case-studies/

insightful blog on social media: www.richardstacy.com

a social media news blog covering social networks: www.mashable.com

case studies, research and guides on social media: www.utalkmarketing.com

guide to measuring and evaluating the success of a social media campaign: http://zygote.egg-co.com/social-media-roi


STATISTICS

informative reports into social media: www.nielsen-online.com

Communications Market Report 2009 provides statistics into the use of social media: www.ofcom.org.uk/research/cm/cmr09/

different brands’ engagement in social media: www.engagementdb.com/Report

statistics on the use of Twitter: www.fwdmarketing.co.uk/blog/

report into the top social networking sites in the UK ranked by the number of visits: www.hitwise.co.uk/datacenter/main/dashboard-7323.html

statistics and report on Twitter users and their activity: www.sysomos.com/insidetwitter/

Comscore research on social media activity in business: http://tinyurl.com/ne3ok5

Please note that a digital version of this list of resources is available on the K+R Social Media Network – please contact Janine Maxwell or Claire Baxter at K+R on telephone +44 (0)20 7592 3100 for more details.