Communications audits

All too often organisations forget that audiences can change and evolve.  Similarly, it’s not uncommon for companies to ignore key audiences or to make the mistake of communicating irrelevant messages to key stakeholders.  At the beginning of any PR and marketing programme ECCO will be investigating your audience(s) – either delving through your own research or perhaps undertaking an independent barometer of audience perceptions.  Before you embark on any major PR and marketing programme, know the playing field.