Flagship study on PR in Africa
ECCO South Africa conducts the second annual study of the Public Relations and Communications Association (PRCA) Africa, in partnership with the African Public Relations Association (APRA).
The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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Artificial intelligence: What does the law say?
Artificial intelligence is also making its way into the everyday work of communication professionals. New questions are arising, especially in the area of copyright law. Here are some answers.
Are you crisis-ready?
If 2022 has taught businesses anything, it’s the importance of having an effective crisis communications plan for when the unexpected happens.
Avoiding Slack fatigue - this is how to do it
The mobile phone vibrates, a push notification appears and a reminder tone sounds. How do we prevent collaboration tools like Slack from being more annoying than helpful?
Twitter Quo Vadis?
Twitter is in crisis. Elon Musk has been undermining user trust with controversial policies and is already threatening bankruptcy. What does this mean for the communications industry? Stay or run?
Social Media 
ECCO Conference: Insight into the "creator economy"
ECCO members from all over the globe met in Stockholm. Read Nicole Webb's report on insight provided by guest speaker Jacqueline Kothbauer talking about Metaverse and the "creator economy".
The role of PR in tackling pandemics
The Covid-19 pandemic necessitated the need for coordinated communication to citizens across the globe. What are the key communications learnings from how the world approached Covid-19?
What the new British Prime Minister means for global politics
Liz Truss is now the fourth British Conservative leader since 2016, and the UK’s third female Prime Minister in its history. Who is she, and what can the world expect from her politics?
How media training can turn the trickiest questions into opportunity
Chris Shedy, ECCO Australia | IMPACT’s long time media training partner, says: Media training can transform even the most media-shy spokespeople into headline-grabbing thought leaders.
The role of PR in the age of social media
The way in which PR is executed has changed considerably in the past decade. Today technology has moved on at pace and brands and businesses can reach their audiences through 24-hour news channels.
We test BeReal - the "real" experience
We have only recently started to hear about the social media app BeReal, although it has been around since 2020. Is it just a hype or is BeReal developing into an established social media channel?
IPO newcomers create double-digit growth in turnover and workforce
ECCO Munich research shows: Stock exchange companies create numerous new jobs in the year of the IPO. The 14 German companies that went public in 2021, hired around 8,500 new employees.
Sage Appliances continues success story with ECCO
Since its start in Germany in 2018 Australian kitchen appliance maker Sage started an unprecedented success story. The next chapter will be written together with ECCO Hamburg.
Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
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