The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
IPO newcomers create double-digit growth in turnover and workforce
ECCO Munich research shows: Stock exchange companies create numerous new jobs in the year of the IPO. The 14 German companies that went public in 2021, hired around 8,500 new employees.
Market Insights 
Sage Appliances continues success story with ECCO
Since its start in Germany in 2018 Australian kitchen appliance maker Sage started an unprecedented success story. The next chapter will be written together with ECCO Hamburg.
Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
Book tip: Immune – an excursion through the immune system
German author Philipp Dettmer takes us on a journey through our immune system. The book provides orientation in times of rampant disinformation. And it shows how exemplary science communication works.
What to achieve with podcasts – and why the future is video
Podcasts are booming. Guest blogger Christoph Soltmannowski sees the future of it in the moving image. He explains why and shares with us the seven biggest learnings from his work.
What is the State of the African PR landscape?
The Public Relations and Communications Association (PRCA) Africa has launched a study examining the state of the PR and communications industry in Africa conducted by ECCO South Africa.
You and your internal climate – how to get real insights
Organisations need to find different and better ways to conduct business during a global pandemic. Engaging and listening to employees are a top priority, but real insights need a local angle.
Does the communications industry rely too heavily on data?
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
Five steps towards a sustainability strategy
As more countries around the world are shifting toward a circular economy, the business community is also expected to work within the ecological boundaries.
Content for the new-age brain – the essentials
Fast-paced, multi-screen living is changing our brains. We spoke to the king of Australian citizen neuroscience, Phil Dye, for content essentials to connect with digital-age minds.